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Anthro 401 (Musings)
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29 Faves for 2024
Point Arena Lighthouse, just up the street from our house Time, boundaries, and seasons are all very meaningful to me. In that spirit, I...
ashleywells7
Jan 14, 202512 min read


Winter Glimmers: My Q1 Media Diet
For the first part of this year, I have found myself in a strange but welcome situation- one that I don’t think I’ve experienced for at...
ashleywells7
Mar 28, 20247 min read


9 (Mostly) Free Sources for Mining Consumer Journey Insights
Of all the types of work I do, consumer journey research and mapping is by far my favorite. It represents so much opportunity! A...
ashleywells7
Mar 15, 20244 min read


Re-inhabiting our Secondary Worlds
I recently had the pleasure of spending several months leading an Audience Profiling and Consumer Journey Mapping project for a...
ashleywells7
Feb 23, 20246 min read


6 Reasons Agencies Need Comms Planning
I’ve been a practitioner and champion for agency-side Communications Strategy for well over a decade now, and while I have been happy to...
ashleywells7
Feb 8, 20244 min read
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